The Create Show

Episode Summary: Part 2 of the Learn, Create, Move Forward trilogy — what content creation actually means (it's not the same as creativity), and the full list of things created regularly to serve one specific audience. What You'll Learn The real definition of content creation, and why it's not the same as creativity A full list of the content types created regularly: website, blog, video, podcast, and more Why your only real focus should be creating for your specific audience, or "tribe" Whether a professional website needs a custom developer or a template will do Part 1 covered where to learn. This episode covers creation, not to be confused with creativity. Part 3 covers moving forward. Ask Mike Anything: Template or Custom Developer? Question: Does a professional-looking website for a mortgage business need a hired web developer/designer, or will a template work? Answer: WordPress templates and frameworks work for most scenarios today — coding a website from scratch isn't necessary to get a professional site up quickly. Template resources: ThemeForest, Elegant Themes, Squarespace, WooThemes. 1. What Is Content Creation? Per Wikipedia: content is "something that is to be expressed through some medium, as speech, writing or any of various arts" for self-expression, distribution, marketing, and/or publication. Typical forms include maintaining and updating websites, blogging, photography, videography, podcasting, managing social media accounts, and editing/distributing digital media like audio, video, or design. The only real focus needs to be creating content for your audience — or, as Seth Godin calls it, your tribe. What does that specific audience need? Don't let "infobesity" — the feeling that there's already too much content out there — become a reason not to bother. Your voice is unique, and your audience needs you specifically to create content that helps them. Note: Sean McCabe has a great video addressing this directly, called "Who Am I to Try". 2. What Gets Created, and How Website, blog posts, videos, classes, podcast episodes, artwork, lead magnets, email newsletters, tutorials, behind-the-scenes videos. Classes taught on Skillshare: Photoshop: The Art of the Headswap and WordPress Cheatsheet for Entrepreneurs. The big-ticket items already covered — website, blog, videos, classes, podcast — are the core. Everything else fills in the ga… Read the complete show notes and resources on mikemurphy.ai. Support the show Subscribe To Weekly Newsletter: AI Unplugged Connect With Me 🌐 Website 📧 Newsletter 🎥 YouTube 🐦 X 💼 LinkedIn Comments, Questions & Feedback: [email protected]