EPISODE · May 3, 2023 · 56 MIN
The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
from The Influence Factor by The Influencer Marketing Factory · host The Influencer Marketing Factory
On this week’s episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an insightful conversation with Brendan Gahan, Chief Innovation Officer at Mekanism. Together, they cover a diverse range of topics, including the Creator Economy, brand collaborations, ChatGPT, the dynamic landscape of advertising, and much more. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted 🎙️ Want to be a guest? Apply here Brendan's Newsletter Brendan's Twitter Brendan's LinkedIn Brendan's TikTok Show Notes: (01:07) - Brendan's career background (07:11) - SXSW conference takeaways (11:08) - Building habits and processes around posting on social (16:19) - Cultivating engagement and visibility (19:40) - Usability of ChatGPT (21:22) - Subscription model for social media (28:09) - Creators directly monetizing their audiences (30:00) - Brand partnerships (36:30) - Influencer-created brands (44:21) - Social connection platforms (46:27) - Livestream shopping (55:38) - Where you can find Brendan Gahan
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The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
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