How a Mom of Two Started a Social Media Business With One Bold Email | Abby MacMillan

Can you build a business without a marketing background, around babies who don't nap? Abby MacMillan, founder of Resonate Social, sent one audacious email from her couch and turned it into a social media studio built around her kids, not the other way around. Know what you want your systems to do but dread building them? That part is my specialty: https://www.lindspaulson.com IN THIS EPISODE Imposter syndrome when you don't see yourself as "a creative" Three MLMs later: what they taught her about Canva and her own entrepreneurial streak How freelancing during naptime created a stressful relationship with the clock The one email to a local job listing that became her first client for a year and a half Building slowly: layering in childcare and client work one step at a time Keeping Fridays with her kids, and remembering that's the whole point Being a big-picture thinker who hands off building the systems and automations Why social media and email work best together Why podcasts have more staying power than a post the algorithm buries TOOLS FOR SOCIAL + EMAIL Plan your social content in Rella: https://getrella.com/?via=lindsey Send your emails with Flodesk: https://flodesk.com/c/2RCUL7 Both are affiliate links. ABOUT ABBY Abby MacMillan is the founder of Resonate Social, a social media studio that helps small business owners and founders show up online as themselves, not as a performance of who they think they need to be. A New Hampshire mom of two, she built her business around motherhood instead of the other way around. CONNECT WITH ABBY Free 5-Day Content Mini Course: https://resonatesocial.myflodesk.com/messtomissionpodcast Website: https://resonatesocial.co Instagram: https://www.instagram.com/resonate_social/ Work with Abby: https://resonatesocial.hbportal.co/public/discoverycall Join the membership: https://resonatesocial.co/membership-sales-page --- LOVED THIS EPISODE? Follow Mess to Mission and leave a rating or review on Apple Podcasts or Spotify. It's the best way to help another busy mom-preneur find the show. ABOUT YOUR HOST Linds Paulson is the founder of Sunday Ops Co. She helps busy women business owners build simple systems so their business feels easy like Sunday. https://www.lindspaulson.com Want to know about the systems I talk about on the show? Get the weekly Sunday Ops email to see what systems you can create to turn your mess into a mission. https://lindspaulson.myflodesk.com/messtomission