The Creative Journey with Abby MacMillan

Abby MacMillan is the founder of Resonate Social, a social media studio that helps small business owners and founders show up online as themselves, not as a performance of who they think they need to be. She never planned to start a business. After leaving her job to be home with her daughter, she began freelancing and kept noticing that every client needed help with the same thing: sounding like themselves on social media. One glass of red wine and one very audacious email later, Resonate Social was born. A New Hampshire mom of two, Abby learned the hard way that hustling in every spare minute only leads to burnout, so she built her business intentionally around her motherhood instead of the other way around. Today she helps founders turn their real expertise and personality into Instagram content that actually connects, and believes showing up online (and building a business) should feel like an extension of your real life, not a performance. Find her at https://resonatesocial.co and on Instagram https://www.instagram.com/resonate_social/Website: https://resonatesocial.coInstagram (best place to connect!): @resonate_socialFree gift for listeners — 5-Day Content Mini Course: Uncover your Resonators and start creating authentic social media content → https://resonatesocial.myflodesk.com/messtomissionpodcastWork with Abby: https://resonatesocial.hbportal.co/public/discoverycallJoin the membership: https://resonatesocial.co/membership-sales-page