The Creative Machine: Why AI Isn’t The Enemy
from The Growth Distillery Hosted by The Growth Distillery
Welcome to episode nine of Stories Untold, featuring Marie-Celine Wiström, or affectionately known as MC, Head of Creative Technology and AI at Made This.From a small New York design studio to global innovation projects, MC shares how her multicultural background and passion for storytelling shaped her unique approach to creative tech. She explores how AI can expand — not replace — human creativity for those bold enough to explore its potential.• How AI is a creative catalyst making big ideas more possible, and more affordable.• Why uncertainty and non-linear thinking spark real innovation• How co-creation with AI can elevate, not erase, human creativity• Building trust, collaboration, and ethical frameworks in tech-led work• Cross-discipline collaboration is where the best ideas are built• Why digital-first demands more content, across more channels with more pressure than everIf you’re curious about building a more effective, collaborative, and human future with AI, this episode is for you.
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