The Creative Process Behind "Page"

In this episode, we sit down with Michael Kohlweg from Mountain Fold Studio and Casey Corneil from Calgary Public Library to dive into the creative process behind a fantastic piece of art marketing that you'll probably see from a public institution.We break down:How they developed such an engaging and unorthodox conceptThe creative process that brought it to lifeHow they got buy-in from the marketing and communications team at CPLWhy taking creative risks can lead to powerful resultsCheck out their Short Film, Page, in the link below:https://youtu.be/u9JTXEBLpjo?si=cGWmS2P8AsBemb86This podcast is brought to you by Calgary Marketing Association