The Creative Process in Advertising with James Young

In this week’s episode, Matt is joined by James Young, EVP and Head of Digital Production for BBDO North America. BBDO is the world’s most awarded advertising agency servicing brands like Pepsi, M&Ms, and Meta Quest. They discuss how the creative process works in the agency world from ideation to production. The two talk about how brands are increasingly advertising in the metaverse. James also delves into how he’s implemented generative AI into his work, like for Pedigree Rescue Doodles. Their conversation brings home the point that you don’t have to be a game publisher to have a presence in the virtual space. Learn more about the podcast and Super League here: ⁠⁠⁠https://www.superleague.com/beam-podcast⁠⁠ Follow Matt here: ⁠⁠https://www.linkedin.com/in/mattedelman/⁠ Follow James here: https://www.linkedin.com/in/james-young-5557631/