The Creator's Code

Everybody needs money. That's why they call it money. I'll best stay there like I'm free, but you can get up to the present. From Cool Global Headquarters, this is Motley Cool Money.

It's the Motley Cool Money Radio Show. I'm Chris Ellen joining me in studio this week. From Million Dollar Portfolio, Jason Moser and Matt Argusinger and from Motley Cool, Deep Value. Mr.

Ron Gross. Good to see you gentlemen. We have the latest on energy travel, restaurants and more. We'll find out what makes entrepreneurs extraordinary with our guest, Amy Wilkinson.

And as always, we'll give you an inside look at the stocks on our radar. But we begin this week with the world's biggest retailer, Walmart's fourth quarter profits rose 12%, but that was overshadowed by the news that Walmart is raising its minimum wage for starting employees to $9 an hour and Ron higher wages. That's a good thing. Also means higher costs.

Exactly. I think the best thing I could say about the quarter was for Walmart, not too bad. It was our best quarter nearly two years. Right.

And after you make some adjustments, net income was actually up 18%. You had improving customer traffic, lower gas certainly helps Walmart. Holiday season was solid. Same-star sales were up, which for Walmart is not necessarily a given.

So it's really nice to see that. But guidance for this year below expectations, partly because of what you just said. They're going to $9 per hour, then to $10 per hour by February 2016. That'll add about a billion dollars worth of costs, not inconsequential.

Obviously Walmart can handle that, but it doesn't cause a net income to come down a bit. But they're doing it for an important reason, not just because they're nice people because I quite frankly don't know if they are. They're doing it to improve morale, to improve service. It's desperately needed in those stores.

And so we'll see if this bears fruit. I'm not convinced because actually this will bring them higher on an average basis. $13 per hour on average will be their wage, but the national average retailer is for $14.65. Still below average, so not sure it will get the job done.

If it does reduce the amount of employee turnover, that's definitely going to be a benefit. It's just not going to be a short-term benefit. No, it's definitely not. If you want to see the benefits from this, you definitely have to look at it from a longer-term perspective.

A couple things to note here. If you look at Walmart over the past, this stock over the past five years, over the past ten years, it's not okay. It has trailed the market on both counts. And now while they've done a good job over the course of maintaining their margins, and I think they've really been able to do that because of their scale, this is not something that will help that margin on at the end of the day.

So if I'm looking at this from a shareholders perspective or even considering buying Walmart stock, I'm looking elsewhere because I don't see why I applaud the decision to do this. I don't see this making any kind of compelling argument from an investing point of view. This should be happening though. Corporations in America are as profitable as they've ever been.

I know from an investor perspective, we want them to maintain that property, we want them to grow at profits, but eventually you have to reward your employees. If you go back in history and Ford back in the day, he wanted his customers to be able to buy his cars. And so therefore, he paid out pretty generous wages to Ford. And I just think Walmart's been way behind the curve on this.

And I think a lot of companies are going to step in and actually start paying higher wages. Overall for the economy, I actually think it's a debt positive. And all the while, Jeff Bezos continues to build out his robot arsenal at Amazon. True to those guys don't demand higher wages ever.

No, but they do break down from time to time. Occasionally. They can take it with the world. I mean, just to say.

No, that's absolutely coming. Let's move on to the travel industry. Last week we talked about Expedia stock rising on the news that it's buying orbits. This week shares a price line on the rise thanks to good old-fashioned earnings.

Fourth quarter revenue up 19%. Jason, you looked at the quarter. What stood out to you? It's a phenomenal quarter.

And I think that people who dismiss this as an investment idea are not seeing the forest for the trees. I think probably it's mostly due to misunderstanding the actual business because we here domestically are used to seeing William Shatter and Kaylee quote, just slinging their products on the commercial at a time. But really, the haymaker for this company is Booking.com. I think we're seeing more advertising for Booking.com.

You see this commercial all over now if you haven't cut the cord yet. It's a right booking now. That makes the majority of this company's money. They have now more than 600,000 hotel providers in their network worldwide.

More than 200 countries. That's up over 41% versus last year. From a hotel provider's perspective, it's an attractive network to be a part of because generally speaking, hotel shoppers aren't loyal to the hotel. They just want a certain type of experience, whether it's a two, three, four-star experience.

Priceline offers them that marketplace. And every time they buy off a Priceline, Priceline gets a little straight there. So just a phenomenal business, I think, tremendous runway in a multi-trillion-dollar market opportunity. Ron, this is also a stock that is traded.

You want to buy a single share of Priceline. It's over $1,200. Do you think that kind of sticker shock just stares away at decent number of investors? I think it does.

It shouldn't, theoretically. But if you only have $500 or $1,000 to invest and you want to buy one stock, well, yes, it does really limit you to the more reasonably priced stocks. But as we say time and time again, it's not the number of shares you purchased. It's the amount of capital you're committing to an idea.

So if you've got $1,200 to commit to an idea, it doesn't matter if you buy 10 stocks, 10 shares or one share, it's $1,200. Last thing on Priceline, Jason, guidance for 2015 seemed a little cautious, soft, pick your adjective. Is that a concern? Not at all.

I think you raised a good point there. I'm glad you mentioned it. But the biggest concern there is just regarding the currency headwinds. They make 75% of their money outside of the United States.

And so when we have a stronger dollar, that implies a weaker other currency. And Priceline is exposed to a lot of other currencies. But when we look at it over longer periods on 3, 5, 10 years, we don't take currency effects really that much into account. And so I think when you look at something like Priceline, they can certainly weather that.

So, one. A vengeful week for Zillow, the online real estate site announced fourth quarter results. And then a couple days later announced that its acquisition of rival Cytrelia has closed. And Matty, the stock up more than 15%.

And it seems like that's due more to the truly acquisition being closed than the actual results. Absolutely. I mean, Zillow came out, it was last Friday, Friday the 13th, and almost like an Excuse me press release at 6.30 at night. Zillowow comes out with their results, way after the market close, way after everyone's gone home for the weekend.

And in that release, again, great quarterly results. But they said, hey, we've got an FTC approval. The truly deal is probably going to close early next week. And certainly on Tuesday, the deal closed.

They did a press conference on Wednesday to announce the deal. This is combining two internet powerhouses in real estate together. I mean, together they're going to control about 80% of the traffic, online traffic for real estate. So it creates virtually a lockdown monopoly on the internet of real estate.

You've got a company with 500 million in that annual revenue run rate. They're supposed to bring up about 100 million in cost savings. There's a lot to like it. And you look at the Spencer Raskow always throws this number out.

The total spending on real estate advertising in the US annually. It's 13 billion. And even combines it with truly which, you know, dominate the space where 90% of people are going first to real estate. There's a small fraction of that total spend.

So they think there's lots of upside. We think there's lots of upside. We just bought the stock for a million dollar portfolio. I'm sorry to say that we bought it about 25% too late from our watch list.

But we still work side about the opportunity. They also rebranded the company to the Zillow group. They're keeping the truly a brand separate. Do you like that move?

I do like it because it also fits with their other brands. They're street easy brands and their hot pad rental brands. So, you know, it's a group of brands now. I think it all can work together that way.

It could be kind of the middle be of real estate, maybe. You think that's how they're referring to the price? Let's hope they have better marketing folks over at Zillow. Yeah, that's a little bit of an insight.

Nordstrom's fourth quarter revenue came in higher than expected, but profits were a bit light on Friday. Sharers of the fashion retailer were up and hitting a new all-time high. We were talking about this before we started taping. They announced on Thursday evening and the stock was down immediately in the wake of the results.

What's going on here? The aftermarket, which is after four o'clock when the market closes, is a tricky and often misleading market where people trade too often, I think, based on knee-jerk reactions, where they read a headline and they think they understand what's going on and in this case, they sell the stock off. When you delve in a little bit more and you wait for the conference call, you see that the company is actually doing quite well. They're spending, which is impacting net income, but they're spending for good reasons.

They're spending to grow. They're spending on technology, store expansion, some acquisitions. They're doing the right things to grow the business. The numbers actually reflect that, except for the net income being lower because of these higher expenses.

The sales numbers were good. The same store sales numbers were good. Unfortunately, you do see lower margins as a result of higher spending, but the company continues to execute well. I'm not saying they shouldn't be spending on technology, and certainly we've seen retailers that are effective in having the in-store experience and also the online experience, but Nordstrom has always struck me as one of those businesses that the in-store experience was a big differentiator.

I'm just wondering how far can they go with online sales if that continues to be a differentiator for them? I agree with you. The service experience you get at Nordstrom in the stores is by far superior to what other things are out there, but they're making a concerted effort to grow the online as well, because quite frankly, you have to in this environment. So, website was up 19%.

They made an acquisition of Trunk Club, which is online, men's business, and they're really trying to increase the sales that come from that segment. Coming up with a tale of two restaurant stocks. Stay right here. You're listening.

Come out with full money. In the studio, Jason Moser, Matt Arguesinger, and Ron Gross. Solar City's fourth quarter revenue rose 52%, which sounds like a lot, Mattie, but they're spending a lot more than they're making, and losing $141 million in a quarter was more than even Wall Street was expecting. Keep losing it.

I mean, I just love this strategy. I do. I mean, this is a company that it's all going to be about spending for at least the next five to ten years. I mean, really, and you know, what I look at is look at the customers.

I mean, they added a hundred thousand customers over the past year, 190,000 customers that they serve so far. They were responsible for 39% of solar panel installations in the fourth quarter in the country. So the first mover, you know, big lead on the market. Their cost per watt keeps coming down, which is a good sign.

So they got the new solar loan program, which is really taking off. This is really all about expanding capacity and just expanding their customer base. And if they're doing that, I don't care how much they spend, I don't care how much at some point, but I mean, if they can really build out this network and establish themselves, that's really one big. You love this strategy.

Do you love the fact that shares of Solar City have fallen more than 30% over the past year? I do, because I mean, I'm a net buyer, and I think our services should be a net buyer of the company as well. And I think as gas prices come down, you see the stock price come down as well, because theoretically, there's alternatives that are now competitively priced. I think that's short-term thinking quite frankly.

Gas prices won't be low forever, and the alternative is certainly the wave of the future. And I'll just draw this too. I mean, one of the things that's compelling is not really directly from Solar City, but Elon Musk and his conference call with Tesla Motors a little over a week ago talked about the idea of the near-battery pack coming out. And I just think that the idea of efficient home energy storage is going to be another thing that can propel Solar City.

Two restaurants stocks going in two very different directions. We'll start with Noodles & Company. Fourth quarter results in much worse than Wall Street was expecting, and shares down nearly 30% on Friday. Ouch.

Jason, how bad was this quarter? So one number for you, 1.3%. And that really tells the tale here. That is the company's comps number that they turned into this quarter, which is just brutal.

I mean, when you're in a market where you have restaurant concepts like Chipotle or are turning in Buffalo Wild Wings or turning in these high-teen double-digit comp numbers, and then Noodles & Company brings a little wimpy 1.5%. I mean, I've never even spoken with... I've never been to Noodles & Company, so I'm a little bit ignorant as far as to how good or bad the product is, but everyone I've spoken with nobody has ever said, oh, man, you've got to go there. It's just really good.

So the best I've heard is it's okay. And I think that we're seeing that play out here in the market really. And this is a situation where they went public, they did very well from an IPO perspective, they raised a bunch of money, but from an investing perspective, I look at this stock, and even if it's a screaming value today with potential cattle on the horizon, this isn't one I want to own for years to come. We actually had a department lunch a couple of months ago, and the lunch was catered by Noodles & Company.

I have to say, the film is pretty good, but not so good that I wanted to go out to the restaurant itself. I think that's what it is. And Jason said that it's pretty good, actually, and we like it as a family, and whenever we're thinking about it on the weekends, where should we go, someone says, no company, no. But not because it's bad, just because it isn't great.

If someone showed up at your door with some, you'd be right. And they do have Rice Krispies treats the size of your face. So maybe that's the place where you're going to go to Chipotle, you get there, the lines too long, you're like, maybe we'll go to Noodles & Company. And if that's the case, that's fine, but I don't want to be investing in a perpetual second choice.

At the other end of the spectrum, shares are Jack in the Box hitting a new all-time high on Friday after strong first quarter results. Sales at the Burger Chamber, Goodron, but this is also the parent company of Cudova, Mexican Grill, and quarterly sales at Cudova were great. Oh my goodness, same-star sales up 14% at Cudova, who would have thought it? Not me.

They're doing a great job. They've simplified their menu pricing. I think it was a little bit confusing to people. They've had seen positive traffic, less discounting at Cudova.

So everything is going really, really well for them. That income was up 24% for the quarter, and they continue to expand, stocks up 67% over the last year, which who would have thunk it? Again, not me. They're doing really, really well.

What about the main store that Jack in the Box itself? I mean, is that menu? They've simplified that menu at all? I think they've paired it down a bit.

Same-star sales for them, but we're up a bit more than 4%. Which is not too bad. That's certainly right. There's 2000 of those stores.

There's only about 600 Cudovas right now. Still room for expansion. Both franchise as well as company owned. The growth runway is there, and if they continue to put up positive same-star sales like that, stock, I guess could go higher.

When you think about how, once upon a time, McDonald's had Chipotle and spun it out, and obviously that didn't turn out too well for McDonald's. When you look at these results, and we've seen a few quarters in a row now of pretty good results from the Jack in the Box restaurants, but much higher comps at Cudova. Now you're starting to hear rumblings of, maybe they should spin this off. Is that something they should consider?

Or should they just hold on to Cudova like Grim Death? No, definitely. I think you have to consider it. You have to run the numbers and see how it makes sense.

You have to decide whether this is going to be a franchise model going forward or a company owned model because that could impact the decision. But if they think they can create value for shareholders by spinning it off, as a shareholder, which I'm not, you certainly would want them to think about it. Well, you talked about how they simplified the menu. Last year when they did that, some of our listeners sent me emails and hit me up on Twitter with, they had gone into Cudova's and taken photographs of the menu, and it bears a striking resemblance to the menu at Chipotle.

Right. Well, at the same time, Jack in the Box is re-tooling their menu and catering it to all the stoners out there. Like as marijuana becomes legal and more states, I'm not kidding. That's a close-after.

It's like Taco Bell's fourth meal, Jack in the Box is basically doing the same thing. I mean, Mark Reed was talking about it a couple months back. I think he actually tried some of this stuff maybe at one point. It looks pretty disgusting.

Some of the food. Right, the food. But I think that it's a tale of two real different cities here, so to speak. I mean, I wouldn't have anything to do with Jack in the Box.

Certainly Cudova is interesting to say the least. Finally, guys, when we think of innovation, we tend to think about industries dealing with technology or medicine, when really we should be thinking about pizza. This week, Little Caesar's announced it will begin selling a bacon-wrapped crust pizza. Speaking of stoners, selling for $12.

And I'm quoting directly from the company statement here, this is an eight-corner deep-dish pizza wrapped in decadent whole strips of thick-cut, crispy bacon, and then topped with pepperoni and even more bacon. Ron, it's three and a half feet of bacon wrapped around this pizza. Don't tell me you're not interested. 450 calories, 23 grams of fat, 830 milligrams of sodium.

I'm in. I got the corner pieces. I ate corners mean, by the way. It's basically two rectangular pizzas.

Oh, it's not an outside of the gana pizza? No. I mean, well, I just love that Sam Whiteside, who's our fitness trainer health consultant here at the Fool, and she has a Twitter country rarely tweets, but she tweeted the other day about this and saying, thanks a lot, Little Caesar's, contributing to the obesity epidemic in the country. So I love how I brought up the anger from Sam.

We've got one week until our monthly pizza day here at the Motley Fool. It's interesting to see if one of these just happens to show up. Alright, Ryan Gross, Jason, those are Matt, Marcus, and guys, we'll see you up later in the show. Next, what are the skills necessary to be an extraordinary entrepreneur?

And you Wilkinson shares some of what goes into the Creator's Code. This is Motley Fool Motley. Welcome back to Motley Fool Might. I'm Chris Hill.

You must throw yourself off a cliff and assemble an airplane on the way down. That's how LinkedIn co-founder Reed Hoffman describes the process of creating a business. Hoffman is just one of 200 business leaders that Amy Wilkinson interviewed for her new book, The Creator's Code, these six essential skills of extraordinary entrepreneurs. And she joins me now from New York City.

Amy, thank you so much for being here. Thank you for having me on your show. Alright, let's get to it. 200 business leaders, which one was the most boring?

No, no, no. I'm not going to make you go there. But let me start with just sort of the general topic because I'm sure your publisher might have mentioned you. There are a lot of books about entrepreneurs, what makes successful business leaders successful.

What am I getting in the Creator's Code that I might not be getting in another book about entrepreneurship? It's a good question. And actually, Dan Pink, who did one of the blurbs for the book, The Blurb is The Shell's Grown with these kinds of books. And the real difference of the Creator's Code is five years of research and 200 entrepreneurs that inform a framework.

So I think that's one of the big things that's cracking the code on what does it take to create and scale an idea. So the research and the data is that behind it, I think distinguished this book from a lot of other entrepreneurial books or business books that are one man's example, or a list of three things that just seem to work in one industry. The Creator's Code goes across industries, it goes across geographies, and it basically brings this perspective to crack the code and unlock the six things that can make all of us a lot more successful. One of the things you found in your research is that creators set their sights on something bigger than the business at hand, and they really want to make a bigger mark than just whatever their business is.

Chipotle, you've got Steve Ells, who wants to change the way people eat fast food, Alon Musk, who founded Tesla Motors, is really interested in getting to Mars. And I'm curious, how do they balance those type of long-term views with the interests of shareholders? Because as we all know, there are shareholders, particularly on Wall Street, who have much shorter time horizons, and sometimes you get investors or analysts on Wall Street saying, can you just stick to your knitting, please? The Creator's, and the word Creator is very specific, right?

So try to say that anyone can create and scale a company. I think that the creators I've interviewed, they definitely have a long-term vision in mind, and it stays very, very motivating. But they also focus on the details, right? So it's not an either-or.

They are very attentive to short-term metrics, financial metrics, making sure they're driving their businesses every single day. But the long-term vision of trying to do something bigger than just clock in and out nine to five on a job is what they're also doing. So it's not either-or, it's actually both. One of the things that pops up in your book is this idea of failure, that some of these business leaders, it's easy to look at them and think, gosh, they've had nothing but success, when in fact the opposite is true.

Before Starbucks, Howard Schultz creates an espresso bar that's not successful. Reid Hoffman, before LinkedIn, he starts a dating website. What were your observations and what did your research show about? Not just failing, but as you put it in the book, failing wisely.

Everyone interviewed in this book talked about failures, and that was surprising to me because they do look like such unbelievably successful founders. The kind of takeaway here, there are a couple, but one of them is, I truly believe that these people set failure ratios, meaning they want to get it wrong a certain percent of the time. And that's a new way of thinking about failing wisely. They don't want a perfect record.

And in the past, business was about scaling and replicating ideas and striving for perfection. In the new economy, we don't really know there's globalized technology and speed of everything accelerating. So in fact, you want to be wrong, 20% of the time, or 15% of the time, or 30% because you're pushing the envelope to explore and innovate. So that's one thing.

And then the other is, while you want to be testing ideas, you don't want to fail catastrophically. So this is the idea of small experiments. And that's another way of failing wisely. So I can give an example, Opower, which is a great company that went public last year.

They are confirming energy. And in order to do that, the very founding of that company was based on experiments, where they tried an experiment saying, please turn off your air conditioner in the summer, and you the fan. This is in California, and they put door knockers on the door knobs of a number of phones. And the first one said, please be a good citizen.

Turn off your air conditioning, conserve power. It didn't matter. That experiment didn't work. Then they did a door knocker that said, please turn off your air conditioning, turn on your fan, save the planet.

That did not work. So they tried a spirit experiment that said, please turn off your air conditioning, turn on your fan. You'll save $55 on your monthly bill. That did not work.

And then the fourth experiment worked, which was, 77% of your neighbors are turning off their air conditioning and turning on their fan. And so that was the very genesis of that company saying, hey, let's experiment. And then that worked. And we'll keep doing that.

And most recently they've done a big experiment in Baltimore. I was trying to get people to turn off dishwashers and other things during peak demand hours. And they've saved enough energy to power the entire city of Miami for a year. So these little tiny experiments actually add up to something quite big.

See, I hear stories like that. And I think, you know, that's the positive aspect of peer pressure. Nobody ever talks about that. Let me spot you up with not all 200, but just a few of the leaders that you interviewed, some of the people that you profile in the book and just your top of mind takeaway.

Let's go with Alon Musk, who I think most people identify and probably rightly so with Tesla Motors, but he's also obviously heavily involved in Solar City and SpaceX. I believe is the Albert Einstein made Steve Jobs. And I think he's the entrepreneur of our time. He trained at the physicist.

That's why I'm thinking of the Albert Einstein angle. And that is a large part of how he sees opportunities. I was actually just with him three days ago in Los Angeles talking about SpaceX and asking him more questions about Tesla. He's the CEO of both of those very dynamic companies and the chairman and co-founder of Solar City, as you mentioned.

But I think, Alon, because he is trained at the physicist, he reasons by first principles. So if he will say with any kind of business that he's trying to build, he really goes from the ground up. He will question every single assumption and he will build his own model. So SpaceX, for example, he's trying to build a reusable rocket.

And he has taken over NASA's contracts to resupply the International Space Station. It's extraordinary. And he's built a rocket currently that's one tenths of cost of the previous NASA rocket. So because he reasons by first principles built these things in the ground up, he can do it a different way.

And in this case, make it much cheaper, which will make space exploration much more possible. That's a pretty exciting way to look at the world. Let's go with Under Armour founder Kevin Plank. Sure.

So Kevin Plank is one of the most relatable entrepreneurs in the book where he was a walk-on-fool back to the University of Maryland. He had been kicked out of Georgetown Prep and High School Bouncing to a Military Academy, walked on 5'10", 250 pound, full back, flow. Not a great athlete, but really wanted to play Division I football. And was weighed down by his cotton shirt.

So he weighed his undershirt on the football field. And it weighed three pounds because the cotton was absorbing water. So he went to a local fabric store, explained to a somewhat comical problem, and then got this microfiber synthetic fabric. It took it to a tailor and with $450 and seven prototypes he came up with today.

Many of us know as the Under Armour Performance Gear. And that business has continued to expand. He also is quite funny in that he, at one point, did a shrink it and pink it. Campaign for women, he just thought that he could take the existing products for football players and make them smaller and make them pink.

And that didn't work. They lost a lot of money on inventory and he had to hire in a whole women's team. And now that is the fastest growing part of his business, is women's gear. The story you just shared about him methodically going about figuring out how to design and create a new shirt is maybe not at odds, but certainly is a different side to the coin than another story you share about Plank in your book, which is where he is basically trying to get in the face of Nike.

And going so far as to sending Phil Knight, the co-founder at Nike, sending him a Christmas card every year, this is well before Under Armour was anything that anyone would consider a success. And sending a Christmas card saying, you haven't heard about us yet, but you will. Which leads me to this question. You have these six essential skills for entrepreneurs.

But I have to believe that you've got this very wide range of personality types among these leaders. Kevin Plank showing tremendous hotspot in doing something like that. To what extent is charisma or that sort of force of will an important ingredient for successful business leaders? If charisma per se is what drives these individuals, I think it's a real belief in something that they're doing.

So Kevin really believes in powering athletes. He is a football player. When you talk to him, he looks like, sounds like, and acts like a football player. Under Armour has huddles instead of staff meetings.

And they have team members instead of employees. I think that he's really driven by a competitive spirit of an athlete, and he wants to make other athletes better by the gear that they would use in whatever sport that they're playing in. And across different categories, the Revolution Foods founders, for example, and they're in the East Bay of California. They are moms who wanted better food quality for their children in the public school system.

And so they have very dynamically gone about believing they could make that better. And they have over a hundred million in revenue in a business that improves the nutrition for kids, basically, and what they eat. I don't know if it's a personality trait per se. I think it's a belief in what you're doing, and then a real drive to make that happen.

Coming up more with Amy Wilkinson. Stay right here. You're listening to Motley Fool Money. Welcome back to Motley Fool Money.

Chris Hill here talking with Amy Wilkinson author of the new book, The Creators Code, the six essential skills of extraordinary entrepreneurs. A lot of data in your book, obviously a lot of research at driving the book. Did anything surprise you while you were working on this? Well, I'll tell you one of the big surprises to me is that all of these entrepreneurs, the creators and the creators code, they feel uncomfortable, which that was a surprise to me.

You look at them and you think these people have, quote unquote, made it, right? They are at the apex of their industries. And yet when you really ask some deeper questions, what comes up is the work is never done. It is an uncomfortable feeling to think you want to create and you want to build, and people just get comfortable with being uncomfortable.

There's no striving for a corner office where you actually feel secure because that's not going to be something that anybody really chiefs. I don't think in that new economy. It's the curiosity and the willingness to try and the willingness to think that it won't be easy, but it will be worth it to create and build something new. One of the things you point out is that entrepreneurship is not necessarily just for the people who are looking to start a business.

I think that people can do in whatever their current job is. What's one thing that we could all do to summon our inner entrepreneur? Well, that's a really great point because being a creator, and this word was chosen very deliberately, we can all create new initiatives inside of a big company or a nonprofit. People can create activities that are not necessarily business activities, but still they are creating and scaling ideas.

And all of these six skills are very accessible. But I like find the gap. It's the first skill. And it basically is a way of seeing the world where we can all go and spot an opportunity.

And there are three ways that I discovered the research is informing. One, I'm calling it Sunbird. It's the Australian word for Hounding Bird. And Howard Schultz of Starbucks is a great example that you mentioned.

He saw coffee culture in Italy, and then he basically picked it up and lifted and shifted it, flew it over to the United States as a sunbird would and applied it in Seattle and then on from there. Second way of finding a gap or seeing an opportunity would be as an architect. And third way of thanks is a great example. She cut the feet out of her nylons and came up with a whole new undergarment.

It made her the youngest self-made female billionaire. That didn't exist before. She saw an open space and then she built something new. Or the third way that you could see an opportunity would be as an integrator.

And going to an intersection or integrating ideas, as Chipotle founder Steve Elph did, he's a classically trained chef who loved burritos. He was working at a very fancy restaurant called Stars in San Francisco, but hanging out in the Mission District where he was eating burritos. And he basically put two and two together and said, I can make a new category which is now called Fast Casual in the restaurant industry. So he integrated, cooking for the line as he talks about it, but cooking right in front of you, but in a very fast format.

So all of us could look at the world as a sunbird and lift and shift ideas or look at the world as an architect, try to build something new in an open space, or look at the world and see where we could remix ingredients and where we could look at an intersection of ideas. So I think that went for absolutely everyone regardless of where you are. It's very, very applicable. The book is the creator's code, the six essential skills of extraordinary entrepreneurs is already an Amazon bestseller.

So check it out. Amy Wilkinson, thank you so much for being here. Thank you. I really appreciate it.

As always, people in the program may have interest in the stocks they talk about in the model. They have formal recommendations for or against some of our stock based solely on what you hear. Joining me in studio once again, Jason Moser, Matt Arguessinger and Ron Gross. Guys, it is that time, once again, time for the stocks on our radar.

Our man Steve Bruto is not behind the bat. He's sick this week. Stress free on that. This is dedicated for Steve Bruto.

What do you got this week, Ron? I've got a microcap deep value for you. This is the Pittsburgh AP, $193 million company. They make forged and cast steel rolls, so big rolling pins that make sheets of steel.

They report next Friday. They hold a conference call. The first time they've ever held a conference call or at least the first time in my 15 year experience with this company, Gebelio is 20% of the stock. That might be why they're starting to get shareholder friendly.

Stocks at 1850, I think it's worth $25. You get 3.9% dividend yield while you wait for the cyclical play to turn out right. Jason, what do you got? This is from my guys, Drab T-Shirt and Ewatt over at one of six of local radio station here.

They have been on me about GoPro and GoPro is now finally on my radar. The lockup is over. I think that there's a lot of pessimism here. The stock has just gotten hammered here recently.

But GoPro is the name you know in this market. I don't think Apple. I don't think Google. I don't really think anybody is going to be able to get in there and displace this marketing time soon.

I like their transition into a media content provider, so GPRO GoPro is on my radar. Matt Argersinger. Go on with one. Everyone knows well.

Tesla Motors, T-S-L-A. Now I know it looks crazy expensive. It just looks, but I have to say, going into the comms call, excited about the new battery pack station, which is storage power. If you really look at this company, it's $26 billion.

It's a huge company already, but I think this is a much bigger company with all the things that got going for them. If you haven't ever looked at Tesla before, take a look at my very small position. Worried about Apple? Yes or no?

No. Not at all. The fact that Apple's potentially working on a car with its own? No.

Not at all. It's building a car is a very hard thing. Apple's great. It's going to be very hard road for them to travel.

Any chance Apple buys Tesla money? Yes. Yes. That is good to do for this week.

Jason Moser, Ron Gross, Matt Argersinger. Guys, thanks for being here. Thank you. The show is mixed by Rick Engdall.

Our producers, Matt Career. I'm Chris Sill. Thanks for listening. We will see you next week.