The Critical Advantage of Building a Manufacturing Brand

We often talk about brands on this show, but so far we’ve never talked about manufacturing brands.In fact, until this guest came on A Seat at The Table, I hadn’t given it much thought.Turns out, I was overlooking a huge marketing opportunity - and it seems that a lot of businesses are too!Today Jim Huebner joins us on a Seat at The Table to discuss what manufacturers need to now know about branding to not only grow their market but to also protect the market share they already have.Jim is the Founder and CEO of Huebner Integrated Marketing, a 34-year-old company devoted to helping manufacturing brands become more relevant to their customers and sales channels, and to become more profitable in the process.Today he’ll be sharing 1. What makes a manufacturing brand relevant to today’s consumers.2. The process for helping brands establish their most robust brand positioning.3. The 4 pillars of his “GIVE Manifesto” - What  that meansA great brand can lift a product out of obscurity and give it a new life.  In a similar way, great leadership can play a pivot role in getting a business back on track or in driving it to greater success.To take your company to the next level, you need top talent who understand the market - and understands your product.To find the best talent, brands look to Asianet Consultants.  They have an extensive network that helps them connect with leading directors, managers and tech experts.It’s why both enterprises and indie companies look to Asianet when they need to fill a difficult to fulfill position.USEFUL LINKS:Asianet Consultants:  https://asisanetconsultants.comIntegrated Marketing's website:  https://www.huebnermarketing.com/Connect with Jim Heubner:  https://www.linkedin.com/in/jwhuebner/SEND US A MESSAGEVisit A Seat at The Table's website at https://seat.fm