The Critical Role That Stores Play in Driving Sales - especially with Gen Z

As retail  reopens there’s been a lot more conversation around the role stores will play in an increasingly digital world.Many see physical stores as dinosaurs whose role will increasingly be a combination of a distribution centre supporting e-commerce and a product showroom of sorts.But others argue that shopping is a social activity that is a fundamental part of most consumers’ lives.  And that Gen Z and younger Millennials seek experiences, creating a huge opportunity for physical stores.So what are the big opportunities for stores that we might be overlooking?Today I’m speaking with Ian Scott, a leading retail consultant with over 20 years experience working with top brands including Lego, Coca-Cola, Estee Lauder, Dyson, P&G and many others.Ian helps brands achieve greater market success through design and implementation of retail stores and displays, store research and behavioural psychology, and global innovation and trends.In this podcast Ian talks about1. The disconnect between what retailers think consumers want (in a retail experience) and what consumers actually want.2.  How to create an engaging retail experience - even if you’re not selling ‘celebrity’ products.3.  Whether more investment in new technology is the way forward retail?Useful Links:Connect with Ian Scott on LinkedIn:  https://www.linkedin.com/in/ian-scott-0534694/Learn about The Current Situation in Sourcing:  https://thecurrentsituation.netA Seat at The Table website:   https://seat.fmSEND US A MESSAGEVisit A Seat at The Table's website at https://seat.fm