The Critical Sales Leadership Mistake That Most Managers Make

Geno Lechuga is the Sales Director at HexArmor, an American manufacturer of high-performance safety and PPE products including gloves, helmets, eyewear, and boots. His company takes a relationship-driven approach to sales by focusing on boots-on-the-ground field work with end users rather than relying heavily on digital marketing or trade shows. Watch as Geno shares how they built a successful sales team through rigorous hiring processes and implemented systems that achieved consistent double-digit growth year over year. Want to join the supply chain? Learn more about the partnerships that Geno and HexArmor are looking to forge at the end of the video! Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/