The CRM Graveyard: Where Good Data Goes to Die

🎙️ Solo Episode 2: The CRM GraveyardIn this solo episode, Adam Forman dives into the uncomfortable truth behind most customer databases — they're full of unused potential.You'll learn:What the “CRM graveyard” really is (and why it's so common)Why data collection isn’t enough without engagementHow to audit your customer journey in 10 minutesWhy segmentation matters more than everWhat tools and experts can help reactivate dormant data💬 With a few personal stories and shout-outs to brands doing it right (hello, Rosa’s Thai), this episode is packed with takeaways and no fluff.Your CRM isn’t dead — it’s just asleep. Let’s wake it up.Hosted by: Adam Forman | Captive WiFi