The CRM Stack Is Cracking, Treasure AI Warns

Are legacy CRM and customer data platform stacks holding back enterprise AI strategies?In this CX Today interview, Nicole Willing speaks with Rafael Flores, Chief Product and Growth Officer at Treasure AI, formerly Treasure Data, about why traditional customer experience stacks may no longer move fast enough for AI-led customer engagement.Flores explains why legacy CRM and CDP systems can feel too rigid for modern teams, particularly when marketers need governed data, fast activation, and practical support in real time. Flores also breaks down what “AI-native” should actually mean, why credible AI needs to be usable now, and how agentic experience platforms could help teams move campaigns from weeks to days.The discussion also explores the risks of running AI on fragmented customer data, the importance of governance and prompt consistency, and how enterprises can approach migration without letting existing contracts slow down future progress.Watch the full interview to hear why Treasure AI believes a new platform layer is emerging for customer data, decisioning, and engagement.For more Customer Experience tech news visit https://www.cxtoday.com