The Crucial Leadership Skill of Storytelling

Storytelling is a mandatory skill for every leader wanting to inspire her/his team. And still, many leaders of today underestimate its importance or simply lack the confidence needed to apply it. We had opportunity to interview PepsiCo SVP and Chief Design Officer Mauro Porcini. Mauro is a leadership icon, bestselling author and master storyteller. Mauro shares how he acquired his brilliant storytelling skills, how he uses them in his day-to-day leadership tasks, and above all, he shares relevant advice to help every leader become better at it.