The Crypto Brand That Became Real: Raposa Coffee | Ep 523

Good now revolutionaries—Will and Alex are back from NYC and sit down with Sebastian (CEO) and Andrew/Sock (Founder) at Raposa Coffee for the partnership launch episode. Raposa is the rare NFT-era project that built a real, sustainable business: nitro cold brew cans made to European standards (8-13 month shelf life), official coffee sponsor of the Miami Heat AND the Miami Marlins, a 3-year X Games partnership through MoonPay, plus permanent custom-can collabs with Kraken, Jito, Solana, and just about every major Solana conference.Andrew's origin story: started Raposa November 2022 with an accounting/CPA background and 9 years running a food-and-beverage content agency in NYC. Got rugged as community manager at Balloonsville, helped de-rug it with Magic Eden, and brought Crayon (the original Balloonsville artist) over to design every Raposa can — which is why each one looks like a page from a storybook. Sebastian DJ'd, ran club events, did film commercials, then dove into NFTs full-time. They met through the Balloonsville derug — Seb listed his number-one balloon home on the marketplace literally minutes before Sock messaged him asking to come work on the project.Hard numbers: longest ambient-temperature shelf life in the canned cold-brew category. Two teas (peach + biscuits) are doing as well as the best-selling coffee flavor. Matcha launch next month from organic ceremonial grade Shizuoka, Japan beans. Riposa-branded loyalty app coming with USDC-backed treasury behind the scenes. First Marlins game July 7, first Heat preseason game in August. New Miami cafe + roastery launching next month at the Super Team USA office (the doc); permanent space target is early 2027.EXCLUSIVE DISCOUNT FOR THE COMMUNITY: use code RISEUP20 for 20% off your entire order at riposacoffee.com. Limit one per customer, no limit on the use of code. Starter pack is recommended: 8 cans, one of each flavor, the cheapest way to find your two favorites.Powered by Arculus Wallet — getarculus.com, promo code ARCURUMS10.Powered by Jito — stake your SOL at https://www.jito.network/stakingSupport the show— Want to hang out with us after the show, get live answers to your questions, or join future giveaways? Join our free community where the show lives 24/7: community.rumshq.com—☕ THE RISE UP MORNING SHOW☀️LIVE Monday - Thursday @ 7a centralHelpful web3 news, commentary, & answers to your crypto questions.🍻RISE UP AFTER DARK🌗 LIVE Wednesdays @ 7p centralDYOR and BYOB for casual Q&A, fun with expert guests, and altcoin research.📈RISE UP MARKET WATCH🤑LIVE Mondays @ 7p centralTechnical analysis, real macro insight, and practical takeaways to help you invest smarter in every market.⚖️ TRUST ISSUES 🧐 LIVE Tuesdays @ 6:30p centralBreaking down U.S. crypto policy, regulation, and legislation—what they mean for the industry and what comes next.—WANT MORE?👉Connect w/us on your favorite social: https://rumshq.com👉Become a guest or sponsor: [email protected]👉Join our free community: https://community.rumshq.comFOLLOW OUR HOSTS:☮️ Evan Mann: https://beacons.ai/conversationswithevan🤬 Alex Popovic: https://alexpopovic.info🐬 Will Watson: https://c...