The CSTMR Team Unpacks Google’s Guidance on AI Search and Building Brand Authority

Host - Zac Garver- CSTMR- CSTMR LinkedInInterviewed - Romina Gomez- CSTMR- CSTMR LinkedIn Brendan Bresnahan- CSTMR- CSTMR LinkedInIn This EpisodeCSTMR team members Zac Garver, Romina Gómez, and Brendan Bresnahan break down Google’s recent documentation on optimizing websites for generative AI features. As search behavior shifts and AI overviews reduce traditional website click-through rates, the group discusses why chasing short-term tactics or writing for algorithms instead of humans fails. They explore how foundational SEO practices remain essential for generative engine optimization and answer engine optimization, highlighting the importance of original, non-commodity content rooted in first-hand experience. By moving away from hyper-focusing on immediate clicks and exact-match keywords, businesses can build a durable, holistic Discovery Optimization strategy across search, social, and earned media.