The Cultivation of Vendor Business Relationships

from SBO Perspectives · host John Brucato

Have you ever been hounded by a salesperson? Were you hoping they would just leave you alone? The relationship between the vendor and the school business official is critical to success. Chris Higgins, Business Development Executive at US Employee Benefits Services Group is the ultimate model of the successful vendor-SBO relationship. He details why he’s so successful at building and maintaining these relationships and what it takes to build trust throughout the industry.

Episode metadata supplied by the publisher feed · Published May 5, 2022

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