The Culture Code — How to Build a Gym Staff That Sells, Serves, and Stays

This excerpt from a white paper by Jim Thomas outlines a strategy for building a successful gym staff by focusing on organizational culture. It emphasizes that culture is more impactful than strategy, influencing staff's ability to sell, serve, and remain with the business. The document provides guidance on attracting the right talent, including defining an employer brand and hiring for attitude over skill, as well as training staff effectively through structured onboarding and consistent development. Finally, it details methods for retaining employees by creating a strong vision, recognizing contributions, establishing career paths, and actively seeking feedback. The author concludes that a strong, positive culture is a unique competitive advantage.www.fmconsulting.netwww.linkedin.com/in/jimthomasconsulting