The Current State of Robo Calls, Scams, and Customer Service with Sharon Oddy

Sharon Oddy is Vice President of Marketing and Corporate Communications at iconectiv. In her role, Sharon is responsible for global marketing and communication initiatives as well as brand management, public relations, and digital strategy. On this, her third appearance on PR 360, Sharon talks about the current state of telecommunications fraud and how the government and companies are working to make it stop.Key Takeaways:- Aggressive government action has reduced the number of robo calls.- How iconectiv is working to stop fraud- Scammers are switching from phone calls to texts.- How you can avoid being the victim of fraudEpisode Timeline2:00 What does the future look like for robo calls?3:20 Spam calls have dropped recently.4:00 Spammers are switching from robo calls to texts.5:45 Use your instincts to detect potential fraud.6:30 Tod admits he was scammed.9:50 It's human nature to be the victim of scams.10:00 Is customer service improving after the pandemic?11:30 Even Gen Z likes to talk with customer service on the phone.14:30 The cost of customer service to business15:30 How is iconectiv stopping fraud?19:00 The "maybe" option on caller ID20:20 The most compelling stories being told in the comms industry23:00 Tod's go-to copy writing adviceThis episode’s guest:•             Sharon Oddy•             Follow Sharon on Twitter @SharonOddySubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment!•             Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.