The Current Status of Patient Centricity in Medicine Development

Summary:This podcast focuses on the current state of patient centricity within the biopharmaceutical industry, how it's being implemented, operationalized and scaled within organizations, and showing the tangible value of engaging patients. Dr Matthew Reaney,  Scientific Lead, Patient-Centered Solutions at IQVIA, speaks with Dr Anthony Yanni, SVP, Head of Patient Centricity at Astellas, to share their experiences, what they've seen in patient centricity gains, standing up patient centricity functions and proving the business case for doing so.For more information, go to theconferenceforum.org.