The Customer Avatar | #002

What are customer avatars?

Listen in on why they're important and beneficial to your marketing efforts and how to create a customer avatar that helps identify your most profitable potential customer.  

• [01:08] What is a customer avatar? All of your customers drilled down into one ideal customer.
• [03:00] Main benefits of having a customer avatar:

1. Allows you to create laser-type focus on who it is you're trying to reach
2. All of your future marketing messages become dialed in and the customer feels understood.

(For more on this topic, be sure to catch episode #1!)

3. Makes marketing more effective: If you know who you're trying to reach, you can start to discredit less effective marketing options.

• [05:40] How do you go about creating a customer avatar?

3 main target market research questions/areas to cover when creating an avatar:

1. demographic- identify variables: age, gender, income, profession, job title.

How we describe ourselves and others.

2. geographic - identify where they live: city, state, province, country, continent, neighborhood, street
3. psychographic - interests, attitudes, beliefs, behaviors, activities enjoyed, buying patterns

"Leverage this material to better connect with customers so you're better able to target them."

• [08:58] Gather all of your material and information to create one customer avatar.

If your business offers diverse products and services, you might need to create more than one custom avatar.

The key is to pick your highest margin or most valuable service and go down the trend from there.

• [10:00] How can new businesses gather information necessary to create a customer avatar?

Suggestions: research competitors, survey, interview your first initial customer

For those with a customer list, data mine: Take the top 10-20% of your overall customer list and look for common trends and themes.

Composite a customer avatar from the data and tailor all future marketing to attract more ideal customers.

• [12:07] Live life like them. Put yourself in their shoes.

What are hopes, dreams, fears, and pain points?

The better you understand your customers, the better your business and marketing is going to be.

Next episode: How to read your customers minds. Find out how to know what they're thinking and wanting before they know themselves…using free resources!