The Customer-Base Audit : Peter Fader, Bruce Hardie, Michael Ross

#ads Stream any unabridged audiobook of your choice with premium access by starting your trial on:https://booksreader.space/al-1973/Title: The Customer-Base Audit Author: Peter Fader, Bruce Hardie, Michael Ross Narrator: Walter Dixon Format: mp3 Length: 4 hrs and 42 mins Release date: 03-14-23 Ratings: 5 out of 5 stars, 2 ratings Genres: Consumer Behavior & Market Research Publisher's Summary: How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.