The Customer Centricity Playbook by Peter Fader, Sarah Toms

https://thebookvoice.com/podcasts/2/audible/96177 to listen full audiobooks. Title: The Customer Centricity Playbook Author: Peter Fader, Sarah Toms Narrator: Steve Menasche Format: mp3 Length: 4 hrs and 2 mins Release date: 06-11-19 Ratings: 4.5 out of 5 stars, 41 ratings Genres: Forecasting & Strategic Planning Publisher's Summary: Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.