THE CUSTOMER CENTRICITY PLAYBOOK: IMPLEMENT A WINNING STRATEGY DRIVEN BY CUSTOMER LIFETIME VALUE

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. He is also the co-founder and co-director of Theta, a predictive customer analytics firm. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. Dr. Fader joins Justin to discuss Customer Lifetime Value in Retail and CPG.