The Customer Discovery Question That Reveals Your Real Sales Motion

Lucas and Luna dive into a single customer discovery question that can transform your sales pipeline: 'What did you try before you found us?' They unpack why this question uncovers the real buying journey, how it reveals competitors you never knew you had, and why most founders skip it. With a concrete example from a SaaS company that used this question to close a $500k deal, Lucas explains how to ask it without sounding scripted and what to do with the answers. Plus: why the answer often exposes a broken sales motion — and how to fix it. This isn't another 'ask better questions' platitude. It's one specific, repeatable technique that changes how you qualify leads, position your product, and build pipeline. If you're selling to businesses and your discovery calls feel hollow, this episode is for you. #CustomerDiscovery #SalesQuestion #SalesMotion #SalesPipeline #FounderLedSales #SaaS #B2BSales #Qualification #CompetitiveAnalysis #SalesTechnique #BuyerJourney #SalesTips #Business #Technology #FexingoBusiness #BusinessPodcast #LucasAndLuna #SalesCall Keep every episode free: buymeacoffee.com/fexingo