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Sep 6, 2022 35 min

The Customer is Key in Multicultural Marketing

from Circana Unpacked Hosted by iriworldwide

Intersectionality acknowledges our personal experiences, from race and sexual orientation to where we live, our interests and our abilities. Gregory Curtis Jr., director of Emerging Media and Influencer Marketing at IRI, talks about the magic that happens when we put the customer at the center of marketing messages and how that works as the solid base for multicultural marketing success. Learn how to apply Greg’s six key elements in your next campaign.

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The Customer is Key in Multicultural Marketing

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This episode is 35 minutes long.

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This episode was published on September 6, 2022.

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