The Customer is Key in Multicultural Marketing

What this episode covers

Intersectionality acknowledges our personal experiences, from race and sexual orientation to where we live, our interests and our abilities. Gregory Curtis Jr., director of Emerging Media and Influencer Marketing at IRI, talks about the magic that happens when we put the customer at the center of marketing messages and how that works as the solid base for multicultural marketing success. Learn how to apply Greg’s six key elements in your next campaign.

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Frequently Asked Questions

How long is this episode of Circana Unpacked?

This episode is 35 minutes long.

When was this Circana Unpacked episode published?

This episode was published on September 6, 2022.

What is this episode about?

Intersectionality acknowledges our personal experiences, from race and sexual orientation to where we live, our interests and our abilities. Gregory Curtis Jr., director of Emerging Media and Influencer Marketing at IRI, talks about the magic that...

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