EPISODE · Jun 18, 2007 · 11 MIN

The customer is king

from London Business School podcasts · host London Business School

Patrick Barwise, Emeritus Professor of Management and Marketing, exposes the myths of consumer behaviour while reiterating the core fundamentals of engaging with customers - primarily that the customer should be king.

Episode metadata supplied by the publisher feed · Published Jun 18, 2007

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The customer is king

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