The CX Live! Episode 10: Digital Experience Management w/ Marshall Thompson

In this episode, Marshall Thompson discusses the enterprise shift of digital experience management and how curating impactful content that resonates with guests - across all forms of corporate messaging, branding, experiences, and in-room content - can create a more memorable on-site experience. Episode Highlights: Putting a definition/constructs around what digital experience management isHow to manage content and keep it updatedIdentifying opportunities for automation - from easy to more advanced technologyTips for personalization across content and activationsOther ideas for content engagement (i.e. proximity based and triggered experiences)How to use a distribution model to drive consistencies across all client interactionsTop groups to partner with and why: marketing, executive teams, social media, and eventsStrive to keep the conversation going and continually evaluate your own digital experiencesIdeas to up-level your existing content and strategiesGuest Thought Leader: Marshall ThompsonSenior Director, Client Solutions,  SignetMarshall is a creative sales executive with a comprehensive technical knowledge foundation and is diversely experienced with remedying problems, and creating successes. He has excellent interpersonal communication, relationship-building skills, listens attentively, communicates persuasively, and follows through diligently.