The CX Live! Episode 21: Building Global Consistency w/ Jillian Neasom

In this episode, we sit down with Jillian Neasom of Citrix to tackle the challenge of bringing consistency to global programs in an effort to provide customer’s a unified experience representative of your company’s values and goals. Episode Highlights: How to raise your program’s profile beyond local centersMaking a commitment to sales alignment in local regionsCreating a strong blueprint for successHow facilitation has elevated the Citrix programTips for leveraging a virtual briefing platform Consideration for training programs - e.g. how to command a virtual roomThink intentionally things about customer touchpoint before, during, and afterFocus on organizing digital assets and creating a content libraryStandardize nomenclature, text/messaging, presentation templates etc. Formalize big and small tasks to create full team transparencyOnboard emerging markets into virtual programsConsideration for a sales leaderboardHarness team insights across capacity, flow, and individual load. Use visual cues and virtual graphics as a ‘team uniform’Share timezones for all attendees to build awarenessNever underestimate the value of teamwork!After you listen to this episode with Jillian, you can also check out this video chat with Stacey Lovegren for more insights into how  Citrix Experience Centers are operating in a virtual and hybrid world.Guest Thought Leader: Jillian NeasomManager, EMEA Briefing Program, Citrix Jillian Neasom is a briefing manager in the Citrix Experience Center in London. She is a native Floridian who traded in the sunshine for the vibrant charm of London 10 years ago, where she has lived ever since! Jillian joined Citrix in Summer 2017 to run the Experience Centre, where she developed the local programe and recently expanded the team. She is just beginning a new role with overarching responsibility for the Citrix Experience Centres across the EMEA region. A passion for the lively exchange of ideas is what drives Jillian and informs her briefing strategy. Her experience of living across two cultures and her varied career have taught her the importance of understanding a wide range of perspectives, and the concrete benefits that a diversity of thought and experience can bring to discovering new opportunities.