The CX Live! Episode 22: Future Strategies for Program Management w/ Stacy Cummings

In this episode, Stacy Cummings addresses cultural and technological elements that the team at Verizon have identified as part of their global strategy for virtual and hybrid experiences across 5 locations. Episode Highlights: Briefing programs as a strategic tool to build and drive relationshipsIncorporating voice of customerHow briefings have influenced Verizon’s webinar programUnderstanding that no matter the success of your program, you’re not immune to ups and downsPartnering with with sales to build what engagement should look likeHow to manage tech support in/during briefingsCreating best practices guidesSetting up a ‘series briefing’Using demos as a standalone sessionCreating hubs as part of a go-forward strategyBeing mindful of a slow return to the officeEmbracing virtual and live demonstrationsLeveraging BlueJeans video conferencingGuest Thought Leader: Stacy CummingsDirector, Marketing Events and Customer Programs, VerizonStacy is a 27-year Veteran of Verizon with extensive leadership experience in marketing, customer programs, corporate and executive communications, event and video production. Today, Stacy leads Enterprise Marketing and Customer Programs for Verizon Business Group. Her team is responsible for marketing and customer engagement for Verizon’s largest customers across multiple customer touch points including Verizon’s Executive Briefing & Customer Advisory Board Programs, Marketing Events and Experiential Opportunities. These programs focus on opportunities to grow our relationships, drive opportunities, collaborate, innovate and gain feedback from some of Verizon’s most important customers. Prior to this role, Stacy held positions leading Verizon’s Customer Advisory and Executive Briefing Programs. Under her leadership these programs grew into a world-class industry recognized element of Verizon’s customer engagement strategy. Stacy holds a BA in Communications from American University and is an active participant of the Association of Briefing Program Managers Board of Directors.