The CX Live! Episode 23: The Technical Journey to Virtual and Hybrid Briefings w/ Tom Sullivan

In this episode, Tom Sullivan walks us through the technical journey for hybrid and virtual briefings as we discuss the technical elements programs can evaluate and implement for the current and future state of how we deliver customer experiences.Episode Highlights: The ‘once in a lifetime’ opportunity to design a corporate experience center from the ground upWorking cross functionally with marketing, technical, operations and logistics teamsUsing physical/touch components in your centerInsights when performing a virtual program auditLeveraging augmented reality and apps to create in-home experiencesPerforming live demos to virtual customersUsing robotics to physically represent a digital audienceIncorporating tri-directional communicationThinking about scalability, 2 -3 years outPTC’s 80/20 strategic approach to digital/in-personUsing pre-brief surveys - even while conducting business virtuallyUsing webcasting and web conferencing tools independentlyFollow these steps to take a virtual tour of the PTC Corporate Experience Center utilizing their Matterport technologyGo to www.ptc.comClick "Why PTC"Click "Visit PTC"Click "Take a Virtual TourGuest Thought Leader: Tom SullivanDirector, Corporate Experience, PTC Tom is currently leading PTC’s Corporate Experience program. He has a background in Mechanical Engineering and has a passion for innovative technology. He spent the first few years at PTC in their CXC as a Senior Engineer developing technical demonstrations using PTC’s software. He has met with hundreds of customers to demonstrate the technology to them. He then went on to build out a technical team of engineers that he managed for a year and a half before ultimately taking on a new position this past October to lead the overall Corporate Experience program. PTC is a global company headquartered in Boston where the CXC is also located. The CXC provides global coverage for their customers for both virtual and in-person briefings. Tom joined his first ABPM session last Spring and then presented in the Fall Workshop on the “Customization of Virtual Briefings”. He is a new member to the ABPM community and is excited to bring a technical perspective to the conversation.