The CX Live! Episode 35 - Strategies to Evolve Customer Engagement w/ Dana Drissel and Howard P. Stern

In this episode, Dana Drissel, Chief Marketing Officer and Howard P. Stern, Creative Director & Mixed Reality Experience Strategist at Kaon Interactive, talk about how to deliver immersive storytelling with interactive technologies that allow briefing programs to genuinely connect with their C-suite audience and translate to a higher ROI.Episode Highlights:Stand-out customer experiences that have inspired themHow EBCs have shifted in the post-pandemic era of hybrid workThe importance of self-navigation in driving customer curiosity and engagementWhy interactive technology is essential to elevate virtual EBCsHow advanced technologies such as 360 photography, 3D environments, hyper-personalized content and virtual reality (VR) can play a critical role in your customer’s decision-makingHow you can use emerging technologies and tools to produce a uniquely different and memorable white glove treatment for your customersGuest Thought Leaders; Dana Drissel Chief Marketing Officer, Kaon Interactive Dana is a highly energetic, results-driven professional with 25+ years of advertising agency and corporate marketing experience at both large public companies and small business start-ups. Under her leadership, the Kaon has experienced substantial growth, a European market expansion and has introduced numerous award-winning Kaon solutions, building a fast-growing base of global B2B customers. Prior to Kaon Interactive, Dana was a strategic marketing innovator working at companies such as Harpell (tech marketing agency), Exact Software (cloud business software) and Centerstone Software (computer aided facility management software). She holds a BS from UVM.Howard P. SternCreative Director/Mixed Reality Experience Strategist, Kaon Interactive As Creative Director / Mixed Reality Experience Strategist at Kaon Interactive, Howard's role is to innovate user interaction and engagement for applications for Fortune 500 Companies. He channels his own brand of creativity through a multitude of technologies such as augmented reality, virtual reality, online interactive marketing campaigns and multi screen interactive environments. Howard is a consummate digital storyteller with a focus on STORY FIRST. His passion for user engagement has helped Kaon interactive customers tell complex stories while creating emotional connections and exciting their audiences.