The CX Live! Episode 47 - How to Use Data to Identify Opportunities and Deepen Customer Intimacy w/ Jan Mark Holzer

Description  In this episode, Jan Mark Holzer, Senior Distinguished Engineer at Red Hat Inc. explores how having a data-driven approach in your briefing strategy can help gain insights to further customize your briefing program and deepen your relationship with customers.  Highlights:  How data enables us to get a holistic view of the customer lifecycle to identify the best opportunities to engage  The importance of visualizing data in an accessible format to make it valuable to a variety of stakeholders, including tracking account activity for the sales team  How evaluating pertinent data supports briefing program teams in building more impactful agendas that achieve customer objectives The way tools and technologies can be useful in receiving alerts or subscription updates around new engagement and activities   How the use of data can inspire a data-driven approach in other departments of the organization, streamlining various processes Guest Thought Leader: Jan Mark HolzerSenior Distinguished Engineer, Red Hat Inc.Jan has been with Red Hat for over 16 years when the company had about 400 employees. It now has over 20,000. His role in Red Hat covers many areas and organizations with a focus on emerging technologies and bringing customer/partner input into the various product/engineering groups. Jan is also the lead for Red Hat’s Executive Briefing program, focusing on strategy and continuous innovation to uplevel the experience. He consults on many of Red Hat’s executive programs and initiatives. In his role as a member of Red Hat’s CTO office he was also the architect for Red Hat’s relationship with Boston University and the creation of the Red Hat and BU Collaboratory. He works closely with many of Red Hat’s largest accounts and partners to help them deliver innovative open source solutions to solve their business challenges.