The CX Live! Episode 76: Maximizing Synergies Across Customer Programs with Kelly DeRoche and Jocelyn Domabyl

In our latest episode of the CX Live! Podcast, Jocelyn Domabyl, Strategic Program Manager & Global Discussion Leader Bureau Lead at Dell Technologies, and Kelly DeRoche, Speakers Bureau & Strategic Engagements Lead at Google Cloud, highlight the importance of building relationships with other customer facing programs teams. From account tiering and aligning with the sales cycle to leveraging stakeholder overlap, memorable touch points across the customer journey maintain consistent messaging and offer customization where possible. Both also share examples of maximizing synergies across briefing and events teams. Highlights Customer facing programs boost customer loyalty, advocacy and satisfactionValue of long-term relationships with customers across programsStorytelling - more cohesive customer journey across teams Dell: Tiered Accounts, Sales Cycle (Inspire, Engage, Convert) Google:  Align Customer Programs to Tiers, Map to Customer Journey or Sales Cycle Best practices for customer tiering Synergies between customer facing programs Google: Stakeholder overlap - EBC, Executive Sponsorship, and Speakers Bureau - In same orgDell: Executive Sponsor Program (ESP) and Executive Briefing Program (EBP) - In different orgsMerging EBC and Events Teams Dell: briefing planning infrastructure for meetings at Events, DL Strategy and Sourcing, communications with Sales organization Google: Focus on Priority Accounts, briefing managers create Executives itinerariesResourcesDT Accounts & Customer Program Alignments - JourneyDT Accounts & Customer Program Alignments - Pyramid Google Cloud Storytelling Across Programs Guest Thought LeadersKelly DeRoche  Speakers Bureau & Strategic Engagements Lead, Google CloudKelly is responsible for building and growing the Speakers Bureau program at Google. With this work, she’s scaling executive engagements by recruiting and supporting a community of thought leaders and experts from across Google to speak with customers on 100s of topic areas. In addition to Executive Briefings, Kelly works with Customer Programs like Executive Sponsorship and Customer Advisory Boards to create unique executive engagement strategies for top customers. Kelly is engaged in the ABPM community as a frequent Session Leader, Tour Host, World Class Award winner and now as a member of the ABPM Advisory Board. Kelly spent most of her life in Boston and now resides in San Francisco.Jocelyn Domabyl Strategic Program Manager & Global Discussion Leader Bureau Lead, Dell TechnologiesJocelyn spearheads the strategy for recruiting, maintaining, and supporting a community of 2,500 Discussion Leaders who engage with customers on over 200 topic areas during Executive Briefings and other events. She has a proven track record of orchestrating diverse projects, building business frameworks, streamlining operations, and mentoring teams to foster professional growth and strategic alignment. Jocelyn is active