The CX Live! Episode 8: Advisory Boards & Advocacy Strategies w/ Ellen Barnes Pfiffner

In this episode, Ellen Barnes Pfiffner provides valuable insight into setting up strategy for and organizing efficient advisory boards. Through collaborations across the organization with key departments and individuals, you will have greater success in building a sustainable and effective briefing program.   Episode Highlights: Form a committee. Fit it to your company culture and get other people in the organization talking about you and your program.Advisory boards have two different goals: identifying what you want to accomplish, and identifying people with the knowledge and experience to help.Assess the qualities you look for in people you want to bring in. Availability shouldn’t be the determining factor.What to include in your meetings to have good meeting hygiene for success. For example, set a charter. Ellen’s Advocacy Journey Model and tips to build awareness/educate internally. Use cases and examples from Amadeus and Schneider Electric.Guest Thought Leader: Ellen Barnes PfiffnerConsultant, EBP Business Consulting Ellen is the principal of EBP Business Consulting. A highly-skilled business executive with telecom experience spanning sales, marketing, organizational development and corporate training. Extensive experience in developing and implementing strategic programs in support of company initiatives.