The CXLive! Episode 97: Applying Evolutionary Biology to Design More Connected Customer Engagements with Dan Riskin

Fresh from delivering his fantastic keynote address at the GACEP Spring Conference in April, Evolutionary Biologist, TV Host, Keynote Speaker, and Bestselling Author, Dan Riskin, Ph.D. shares how principles from evolutionary biology and human behavior can help organizations design more connected, memorable customer engagements. From the role emotion and curiosity play in how people learn and retain information to the impact of active problem-solving and diverse team dynamics, we discussed how brands can create experiences that deepen engagement, strengthen relationships, and influence buying decisions. Known for blending humor with science-backed insights, Dan brings a unique perspective on human behavior, communication, and connection that organizations can apply todayHighlightsEmotionExperiences like Adrenaline - stimulates the amygdalaWhen emotionally connected, more memorable Brain works better when have an emotional connectionExamples of how we connect when take a journey Sports highlights, comedy, crying at movies Curiosity Don’t just tell your guests the answerEngage them and let them figure it out Science conservation exampleHave students or guests get involved, then explain why TeamworkTeams with conflict are better able to find solutions to complex problemsEmbrace diversity and different points of view Board games: safe ways to find smart and calm team membersNew paper:  people work better together if in sync (i.e. singing)Check out ‘The Bat Signal’ Newsletter ResourcesDan Riskin’s Webpage The Bat Signal - Weekly Newsletter (be sure to subscribe)Science TV Shows Wildlife ToursGuest Thought LeaderDan Riskin, Ph.D., Evolutionary Biologist, TV Host, Keynote Speaker, and Bestselling Author, Noctillo.comDan is an evolutionary biologist turned science journalist whose career spans research, media, and public engagement. Dan did his PhD at Cornell, studying how vampire bats move on the ground. Then he worked at Brown University, flying bats in wind tunnels, trying to understand how they fly, maneuver, and land. His research earned international recognition, and Dan took that opportunity to slide into science TV. He has since become a prominent television personality, hosting shows on the Discovery Channel, Animal Planet, National Geographic, the Smithsonian Channel, and elsewhere. Beyond television, Dan is a bestselling author and sought-after keynote speaker known for using humor to translate science into insights people can apply to everyday life.