The Cybersecurity Recruiter talks to Michael Bakaic, Founder, Iceberg Cyber

Overcoming Challenges in Cybersecurity and Business: Insights from Michael BakaicIn this episode of the Cybersecurity Recruiter podcast, Tom chats with Michael Bakaic, Founder of Iceberg Cyber.Michael shares his journey from building race cars at the University of Toronto to navigating the complexities of starting and scaling cybersecurity businesses. They discuss the importance of personal branding, the value of referrals, and strategies for maintaining resilience in the face of challenges.Michael also offers advice on attending events, leveraging LinkedIn for job seekers, and the significance of being persistent and focusing on both sales and marketing. Additionally, they delve into dealing with tough times in business and the essential mindset needed for continuous progress.00:00 Introduction and Guest Welcome00:49 Michael's Background and Career Journey02:29 Challenges and Rewards of Podcasting04:06 Scaling a Business and Managing Reputation07:30 The Power of Referrals14:35 Personal Branding and Social Media Strategy24:42 Starting and Growing a Business25:07 Lessons from a Failed Startup25:53 The Importance of Sales in Every Role27:55 Persistence and Feedback in Job Hunting34:35 Effective Networking at Events45:06 Overcoming Challenges and Staying Focused48:38 Recommended Reads and Final ThoughtsMichael suggested:How I Rob Banks by FC Barker