The Daily Dose #198 | Owning A Business That Deals In Liquid Insurance With Rick From Goop Guys

Rick’s journey into construction did not start with business plans or franchises. It started on the tools.From roofing in Victoria to years of formwork in Queensland, Rick spent most of his career doing physically demanding site work in some of the toughest conditions construction has to offer. That time on site shaped how he sees building today — not just how homes are constructed, but where things commonly go wrong once multiple trades are moving through a job.In this episode of The Good Builder Podcast, Az sits down with Rick from Goop Guys Sunshine Coast to unpack how that lived, on-site experience led him into surface protection and ultimately into business ownership. Rick shares how watching avoidable damage pile up on finished homes pushed him to look for a better solution — one that protects glass, floors, sills and finishes before problems occur, not after.The conversation dives into why Goop has become known as “liquid insurance” on site, how small scratches and shortcuts can turn into major delays and replacement costs, and why protecting surfaces properly is often cheaper than fixing them later. Rick also opens up about the realities of running a trade-based business, the challenges he faced early on, and the role strong culture and support play in long-term success.A practical, honest discussion about quality, accountability and what it really means to care about the finished home — from someone who has spent most of his life on site.Learn more about Goop Guys at https://www.goopguys.com.au