The Daily Dose #67 | The Year Was 2015: How the ‘Most Trusted’ Campaign Changed the Game With Brent Nolan

In today’s Daily Dose, we rewind to 2015 and unpack one of the most influential brand campaigns in Aussie building history — “Most Trusted.”Brent Nolan, founder of Blunt Agency, joins Az to talk about the pitch that changed everything, what builders misunderstand about brand, and why systems are just as critical as storytelling.From humble beginnings to a nationwide franchise shift, this episode is a masterclass in how clarity, consistency, and courage can reshape a business.If you’re a builder trying to grow your reputation, attract better clients, or just want a story that gives you goosebumps — this one’s for you.