The Daily Products We Overlook with Preema Sarkar and Solterra Tribe

Have you ever stopped to think about the everyday products you might be overlooking that could impact your health and the environment? Preema Sarkar, founder of Solterra Tribe, shares her journey of creating a sustainable personal care brand that bridges Eastern wellness traditions with Western science. With a background in biotech and pharmaceutical regulation, Prima is challenging industry norms by focusing on the "overlooked" aspects of our daily routines—starting with lip balm.  In this illuminating conversation, she reveals why we should scrutinize our everyday products more closely than luxury items, how consumers can drive industry change, and the innovative ways Solterra Tribe is creating nutrient-dense, radically sustainable products. Key Talking Points:In this episode, we discuss… Why Prima chose to focus on "overlooked" everyday products rather than high-end luxury items The surprising amount of lip balm humans consume annually (4-9 pounds!) and why we should scrutinize these products like food How Prima bridges Eastern wellness traditions with Western scientific innovation The journey to create Solterra Tribe's revolutionary water-dissolvable packaging How consumer choices can drive meaningful shifts in product standards The importance of simplicity in ingredients (Solterra's lip balm has just four ingredients) Time Stamps: [03:10] Preema’s story of bridging Eastern and Western approaches to wellness [05:30] The concept of "overlooked" everyday products [08:45] Why lip balm deserves more scrutiny than we give it [12:20] The creative marketing approach to raise awareness [15:30] Why now is the time for this wellness revolution [19:15] Building a community around conscious consumption [23:40] Preema’s approach to educating consumers [27:35] The journey to create innovative dissolvable packaging [31:20] Challenges of creating change outside established systems [35:30] The four simple ingredients in Solterra Tribe's lip balm [38:15] Preema’s vision for the future of Solterra Tribe Connect with Preema Sarkar: Website: solterratribe.com Social: @solterra.tribe on Instagram  Call-To-Action: Try Solterra Tribe's revolutionary ghee-based Lip Bloom with dissolvable packaging Connect with Ashley Graham: Thank you for listening! Don't forget to subscribe to my newsletter for more expansive content and stories here. Follow Ashley Graham (@simplyashleygraham) and The Conscious Publicist (@theconsciouspublicist) on LinkedIn. If you loved this episode and want to further support the show, please subscribe and leave a review on your favorite podcasting platform!Apple | Spotify | Blog | Business Copyright 2026 – The Conscious Publicist® – All Rights Reserved