The Dark Side of Employee Advocacy: How to Avoid a Brand Horror Story

Employee advocacy can be your brand’s biggest superpower — or your scariest liability.In this Halloween-inspired episode, I’m showing up as Brooke the Jellyfish (because when CX gets dark, we glow ✨), and sharing the spooky truth about what happens when employee advocacy goes sideways.We’re diving into real-life horror stories: 👻 A rogue LinkedIn post that accidentally politicizes a brand 🧟‍♂️ Over-scripted employees who become zombie megaphones 📸 An Instagram post that leaked private customer data 🪦 A new advocacy program that flopped right out of the gateBut don’t worry, I’m not here just to scare you — I’m handing over your survival kit: ✔️ Guardrails that protect without controlling ✔️ Motivation methods that actually get employees engaged ✔️ Training tips to help your team post safely ✔️ Why choice is the most powerful tool of allIf your advocacy program feels like it’s dead on arrival… let’s bring it back to life. 💥💡 Mentioned in This Episode:Want a speaker who stays after the applause? Book me to speak at your next event🔁 Next Steps:👉 DM me your scariest employee advocacy story 👉 Subscribe + leave a review if this episode made you think 👉 Share this episode with your CX or HR team — they need to hear this!Until next time, Think conversation, not campaign.™