The dark side of social media no one warns business owners about

Send us Fan MailIn this episode of Figure 1: an IP conversation, Albright IP Managing Director Robert Games is joined by Trade Mark Attorney, James Beeton, to talk about the growing risks businesses face on social media and what can realistically be done about them.Social platforms are now one of the most powerful tools for building a brand, but they’re also an easy entry point for counterfeiters, fake profiles and bad actors looking to exploit established names. For many SMEs, the challenge isn’t whether infringement is happening, but where to focus time, effort and budget.Drawing on James’ experience in brand protection, including his time working in-house at Global brand, Superdry, the conversation covers:The most common forms of abuse, from fake accounts to misleading adsHow counterfeiters and opportunists use hashtags, keywords and campaignsWhy registered IP rights make content removal far more effectiveWhat businesses should monitor and what can usually be ignoredThe importance of evidence, internal processes and clear brand guidelinesPractical steps SMEs can take to protect themselves without overreactingThis episode is aimed at founders, marketing teams and growing businesses that want to use social media confidently, without leaving their brand exposed.Figure 1: an IP conversation. Real stories. Real lessons. The protection your business needs.Subscribe to Figure 1: an IP conversation for more episodes on protecting innovation, creativity and business growth.Want help capturing and protecting innovation?Visit Albright IP: www.albright-ip.co.uk