The Dark Truth Behind Those "Pass It On" Billboards

There’s something unsettling about those “Pass It On” billboards that feature celebrities like Dolly Parton, Whoopi Goldberg, and William Shatner. These ads don’t seem to be selling anything except abstractly positive concepts like perseverance and resilience. But what’s really going on here? Investigative journalist and pop culture junkie uncovers the dark truth behind these seemingly banal signs.    Featuring Judd Legum of the Popular Information newsletter.    Follow Pop Mystery Pod on Twitter, Instagram, and TikTok @popmysterypod    Pop Mystery Pod is written and produced by Tess Barker @tesstifybarker. Produced by Tyler Hill.   Theme song by Rick Wood @Rickw00d.   Support independent pop journalism and join us on Patreon at Pop Mystery Pod. Get access to ad free episodes, bonus content, and polls about upcoming topics. patreon.com/PopMysteryPod   Follow Tess’s other podcasts Lady to Lady and Toxic wherever you get your pods.    Make sure to leave us a review! And tell a friend about the show!    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.