EPISODE · Mar 6, 2025 · 21 MIN
The data alchemists - how an entrepreneurial couple helped start a retail revolution
from Managing innovation - creating value from ideas · host John Bessant
The story of dunnhumby, a small entreprenurial business which changed the face of retailing by bringing the concept of consumer data science into the mainstream with the launch of the Tesco Clubcard.You can find a transcript hereand more resources like this at my website here
Embed this episode
Ready to play
The data alchemists - how an entrepreneurial couple helped start a retail revolution
No transcript for this episode yet
Similar Episodes
No similar episodes found.