The Data Deficit Dilemma

from The Future of Commerce Podcast · host The Future of Commerce

Guests include:Ratul Shah, Head of Product Marketing | Customer Data Solutions at SAPJavier Flores, Global Industry Principal | Consumer Products at SAPSunny Neely, Global Solution Director | Consumer Products at SAPRitu Saluja, Global CX Advisor | CPG & Retail at SAP Links to Learn MoreBlog - Third Party Cookies Are Ending: What to do?Webcast - What's the Ideal Customer Data Strategy for your Brand?Explore SAP Customer Data CloudArticle of the Week - Digital Transformation in the food industry

What this episode covers

As Google’s Chrome browser prepares to stop supporting third-party cookies, CPG companies must prepare for a major shift in their media and customer acquisition strategies. This is Episode 1 of our new series: Customer Data - The Key to Consumer Packaged Goods Success in the Digital-First Economy

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The Data Deficit Dilemma

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This episode is 25 minutes long.

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This episode was published on April 26, 2021.

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