The Data-Driven Event: Personalization, AI, and What Actually Works with Vinnu Deshetty episode artwork

EPISODE · Jul 15, 2026 · 30 MIN

The Data-Driven Event: Personalization, AI, and What Actually Works with Vinnu Deshetty

from Better Events · host Better Events Pod

In this episode, Logan is joined by guest co-host Lee Gimpel and guest Vinnu Deshetty, the Event ROI Coach, for a conversation about one of the most misunderstood topics in the events industry right now: data. Vinnu breaks down what clean data actually means, where AI is genuinely helping event professionals versus where the hype is outpacing the reality, and what real personalization looks like versus what just looks like it. If you've ever felt intimidated by data or unsure where to start, Vinnu makes it feel human, practical, and worth your attention.SHOW NOTES:Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshopConnect with Vinnu Deshetty:Website: https://www.eventroicoach.comLinkedIn: https://www.linkedin.com/in/vinnudeshetty/Connect with guest co-host Lee Gimpel on LinkedIn: https://www.linkedin.com/in/lee-gimpel/Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestWant our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-freeTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

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The Data-Driven Event: Personalization, AI, and What Actually Works with Vinnu Deshetty

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