The Data-Driven Playbook: Matthew Barnes on Fixing Broken Marketing & Scaling Real Businesses

Get FREE actionable strategies and insights to scale your business in today’s economy—straight to your inbox each week. - Join Newsletter!Everyone talks about data, but few actually know what to do with it. Matthew Barnes, founder of Proteus Digital Lab, is the guy top-tier businesses turn to when they need their analytics to work for them, not against them.Matthew helps the biggest brands on Shopify cut through the noise, measure what truly matters, and turn wasted ad spend into profit. And if you think you can just hire him, think again. You don’t get on Matthew’s client list unless you’re already doing 10M+ in revenue.But today, you get access to him. In this episode, Matthew shares why most digital marketing is a waste of money, how he built a software company that serves multi-million dollar clients, and why optimizing for customer lifetime profitability will transform your business."There's one metric that actually ends up mattering to the people that own the business in the end. Marginal dollars in the bank account. Everything else is a proxy for that." ~ Matthew BarnesConnect with Matthew Barnes:🌐 Website – https://proteusdigitallab.com/ 👤 LinkedIn – https://www.linkedin.com/in/mattjbarnes/ Connect with Preston Brown:🌐Website - https://theprestonbrown.com/👤Facebook - https://facebook.com/theprestonbrown 📷 Instagram - https://www.instagram.com/theprestonbrown/▶️YouTube - https://www.youtube.com/c/ThePrestonBrownBusinessCoach