EPISODE · Sep 13, 2023 · 24 MIN
The Data-Driven Way to Win Customers' Hearts | #230 Neil Hoyne
from Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast · host Claus Lauter
This podcast episode features a conversation with Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google. We discuss the data-driven way to win customers' hearts.On the Show Today, You’ll Learn:How to build a business around long-term customer relationships.How can data be used to understand customer needs and preferences.How can companies effectively collect and interpret customer data.What are the potential pitfalls of collecting too much data from customers.What are some practical examples of using AI to engage customers.What trends are emerging in e-commerce as a result of the COVID-19 pandemic.How can small businesses gain a competitive edge by adapting to changing customer behaviors.Links & ResourcesWebsite: https://neilhoyne.com/Book: https://www.amazon.com/Converted-Data-Driven-Way-Customers-Hearts/dp/0593420659LinkedIn: https://linkedin.com/in/neilhoyneTwitter: https://twitter.com/neilhoyneGet access to more free resources by visiting the podcast episode page atbit.ly/469JrXPEpisode SponsorStoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email [email protected] & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
What this episode covers
This podcast episode features a conversation with Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google. We discuss the data-driven way to win customers' hearts. On the Show Today, You’ll Learn: How to build a business around long-term customer relationships.How can data be used to understand customer needs and preferences.How can companies effectively collect and interpret customer data.What are the potential pitfalls of collecting too much data from customer...
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The Data-Driven Way to Win Customers' Hearts | #230 Neil Hoyne
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