The Data Foundations of a Customer-First Digital Transformation

Viewed through the narrow lens of technology solutions, a digital transformation amounts to little more than a buzzword. But when viewed as a cross-functional strategy with the goal of delivering a market-differentiating customer experience, the opportunities are limitless. Join us in this episode to discover how to put the customer at the center of your business in today’s digital economy. This is Part 2 of our new three part series on Data-Driven Customer Experience including:- Ratul Shah, Head of Product Marketing at SAP Customer Data Cloud- Sheryl Kingstone, Head of CX & Commerce at 451 Research- Adrian Nash, Head of Strategy at SAP Customer Experience Want to explore the benefits of a data-driven customer experience strategy? Download this research report from Oxford Economics. Article of the week:  Best Examples of B2B eCommerce - Companies winning the game