The Data Mistakes Costing You Land Deals (Podcast Ep#167)

Jessey sits down with Courtney and Skyler, the team behind Terra Data Consulting, to break down what most land investors get wrong when it comes to their data. Courtney's background in data science led her into land investing years ago, and now she and Skyler help other investors clean up their lists, choose smarter markets, and stop wasting money on properties that were never going to work.They dig into the platforms investors rely on, why AI generated data still has gaps, and why trusting a list without double checking it can quietly kill your margins. The conversation also covers how to segment a market instead of mailing blind, and why the real money is often in following up with leads you already have rather than chasing new ones.If you have ever wondered whether your data provider is actually giving you accurate information, or you are unsure how to narrow down a market before you spend on mail, this episode lays out a clear way to think about it.What you'll learn on this episode:Why trusting your data 100% can lead to costly mistakes, and how to catch errors before they cost youHow to compare data platforms and know which one actually fits your investing goalsHow to segment a market by acreage, ownership type, and land use instead of mailing blindWhy following up with warm leads outperforms chasing new ones, and how to build that into your process