The Data-Proven Value of Working Mothers: How Hiring Moms Gives Companies a Competitive Advantage - with Maria Sweeney of The Mom Project

Have you ever felt that being a mom detracts from your value in the workplace? What if we told you that being a mom can actually *increase* your value to a company? In this episode, Leanna is joined by Maria Sweeney, fractional CMO of The Mom Project, a mission-driven company committed to helping women remain active in the workforce in every stage of their journey. The Mom Project’s recently published industry report, “Productive, Purposeful and Profitable: How Hiring Moms Gives Companies a Competitive Advantage,” highlights data that validate the benefit and value of working moms to businesses. Leanna and Maria discuss the numerous valuable skills that working moms bring to the workforce, the importance of intentional support from employers, and companies’ return on investment on hiring working mothers. Follow The Mom Project on LinkedIn and download their full industry report here. Connect with Maria here. Full transcript available here. Connect with Leanna here.